Shiv Khera talks to TOI’s Ranjani Ayyar about what should be the vision of today’s youth and his mantra for the start-ups. Today’s youngsters chase dreams without clarity, knowledge and experience. Although the spirit is steadfast, 8/10 start-ups fail due to lack of skilled proficiency. The only constant today is change and the people who flourish have got the three core skills right – People, Persuasion and Prioritization. In business there is no B2B or B2C but only P2P (People). Today when results are rewarded instead of efforts, one should clearly understand what is important, how to lure clients and how to retain them in the long run.